Bed linen is luxurious and yet affordable


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When Genevieve Rosen-Biller and her husband Alan moved into a new apartment in 2014, she just wanted to decorate her home with beautiful, sustainable products on a budget. She was 24 and didn’t have $800 to blow on bedding, but since she wanted 100 percent linen sheets, that was her only option. “I didn’t feel like being a customer, I got what I needed on the market at that time,” she says. So the couple decided to come up with a solution and launched Bed Threads, a sustainable and affordable linen and nightwear company.

“Traditionally, linen was very expensive,” Rosen-Biller says. “It’s strange because it’s such an old and ancient fabric that’s been used for thousands of years. It’s used in clothing and it’s so popular, but in bedding there was so much gatekeeper around this fiber. It was really inaccessible to a young person.”

For Rosen-Biller, having linen bedding was important because she knew how much it would improve her quality of sleep. “Linen is a natural material that doesn’t occur in all seasons, meaning it’s a natural temperature regulator that adjusts to body temperature throughout the year,” she says. “It’s highly absorbent, moisture-wicking, it keeps you cool in the summer and warm in the winter. And because it’s all-natural, it can hold up to 20 times its weight in water, which is why people prefer linen sheets, especially if they’re a hot sleeper or a sweaty sleeper.”

Rosen-Biller says you should wash them at least three times before making your bed to break into them.

In addition, unlike cotton sheets which tend to fluff and get rougher with age, linen sheets become more comfortable with each wash. “As time goes by, it just gets softer and more beautiful with use,” says Rosen-Biller. Right out of the package, the bedding can feel a little scratchy. Rosen-Biller says you should wash them at least three times before making your bed to break into them.

Bed Threads for its part takes this beautiful old textile and gives it a modern twist. The Australian brand started in 2017 with six colors and now has 20 options to choose from so you can design the bed of your dreams. Buy individual items or customize the best set for you by choosing from a duvet cover, pillowcase and sheet. The cost of a custom bundle ranges from $352 for twins to $472 for a California king. When you create your own bundle, a 3D view lets you choose: That pieces you buy (Do you think the tops are useless? Don’t buy any.) and what color each piece will come in.

“Recently we had an order and each item in the bundle was a different color, and I just thought, ‘Good for you,'” says Rosen-Biller. “I don’t know if I’m that confident personally, but it’s for your bedroom, which is such a personal and intimate space. I love seeing how people take the product and make it right for them.”

Each piece is made from 100 percent French flax linen and dyed with eco-friendly dye, meaning you don’t have to worry about chemicals like formaldehyde that can sometimes sneak into your space through household items. “I think that’s why they feel so good,” Rosen-Biller says.

This commitment to using natural dyes speaks to Bed Threads’ overall mission to create durable goods. For starters, pure linen is biodegradable, so when it comes time to retire your set, it can be returned to Earth. In addition, the materials are grown and manufactured in an ethical manner. †We only work with nice people,” says Rosen-Biller.

And the brand is also partnering with an Australian company called Carbon Neutral to offset its carbon emissions. “They measure the amount of carbon we emitted that year, and then we support one of their projects in southwestern Australia, the Yarra Yarra Biodiversity Corridor,” says Rosen-Biller. “It’s a reforestation and biodiversity project that absorbs a lot of the carbon emitted.”

Through meticulous and thoughtful research, sourcing and planning, Rosen-Biller created the linen bedding brand she wished existed all those years ago. In addition, it also has 100 percent linen nightwear, bath towels and table linen.

“I am so grateful to be able to serve our amazing Bed Threads community and provide people with a wonderful natural product for their homes,” she says, “and hopefully make their time at home a little more comfortable.”

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