Take a trip down memory lane with me and my friend Burt, and allow me to explain in more detail.
First off, Burt’s Bees’ yellow tubes are simply iconic. They are the cherry lipsmacker for millennials. It’s the lip balm all your friends had. If you weren’t in on the Burt’s trend, then you were missing out — but more importantly (and still relevant to me today), it was insanely hydrating, period.
I can still remember trying Burt’s Bees in high school when my best friend Caitlin offered me a swipe. The tingling sensation of the classic peppermint infused Beeswax Lip Balm was unlike anything I’d tried before, and I was instantly hooked.
Speaking of peppermint, the original flavor actually acts like a breath mint (not the edible kind, of course). Eat onions for lunch? No problem. The mega-minty balm has you covered (and saved me a lot of potentially embarrassing conversations in the cafeteria back then and now in the office kitchen). Buy a lip balm that can do both.
Not only was the classic beeswax lip balm a pivotal part of my awkward teenage years, the pomegranate variety also served as an introduction to lipstick. Layering on the berry-tinted balm today still brings me back to borrowing my friend Stephanie’s Geometry-grade Pomegranate Lip Balm (and feeling like a million bucks with our lightly tanned pout). I still swear by a swipe before going to a meeting for a pick-me-up.
And that brings me to the ingredients. The peppermint in the original formula accompanies coconut, sunflower seed, canola, castor and soybean oils, plus rosemary extract, lanolin, tocopherol, limonene and of course beeswax.
It’s one of the few products that I didn’t need Marie Kondo during my makeup drawer beauty treatment.
Yes, only 11 ingredients make up the super nourishing formula. Now, as a natural beauty-obsessed adult, it’s one of my only long-term products that I didn’t have to worry about Marie Kondo-ing when I opened my cosmetic drawer. naturally revision.
“Formulation from scratch with natural ingredients sets Burt’s Bees apart,” said Matt Kopac, manager of sustainable business and innovation at Burt’s Bees. “We were natural before natural was cool.”
“We were natural before natural was cool.”
Even better was learning that my forever lip balm sidekick was also aligned with my environmental values (because like I said, I’m a millennial, and we love that) with its responsible ingredients.
“Burt’s Bees” [invests in] strong, mutually beneficial partnerships with local communities,” says Shannon Hess, associate director of responsible sourcing. †The beeswax in our lip balms is known as Community Sourced Beeswax and can be traced back to our beekeeping partners in Tanzania and Vietnam.”
In addition, not only is all packaging recyclable, the yellow tubes themselves are made from 50 percent post-consumer plastic. The kicker? Burt’s Bees is classified as a zero-waste business and has not sent any waste to landfill since 2010. Legitimate stuff.
And seriously, you can’t argue about results. The beeswax-powered formula has barely changed from the original (which Burt and his co-founder Roxanne first sold on a much smaller scale in Maine in 1991), because if you nail something on the first try, you’ll mess it up. not with you.
“We structure the balm with beeswax, which acts as a barrier against moisture loss,” said Esther Tristani, senior scientist at Burt’s Bees product development. “We top that with antioxidant-rich vitamin E and your favorite flavor for a 100 percent natural solution for your dry lips.”
To pre-emptively prepare for any cold-weather chapped lip disaster, I recently purchased a classic tube from a drugstore run with my mom. (Full Disclosure: I also grabbed the pomegranate flavor from the Superfruit Lip Balm Four-Pack she bought for herself.) Nearly 15 years since my first Burt’s purchase at my local Walmart, it’s lost its moisturizing zipper and my jacket pockets. lost are filled and ready for fall.
In collaboration with Burt’s Bees
Photos: Burt’s Bees