If you’re not blessed with green fingers, don’t worry — you can join the houseplant game too. Horti, the plant subscription service, has just launched two insurance plans for passionate plant parents who may need extra guidance and protection. Yes, you read that right: houseplant insurance. Considering how daunting it can be to start gardening — not to mention how devastating it can be to lose your favorite flower — Horti’s insurance plans are designed to support customers in cultivating long, healthy relationships with their houseplants.
Led by Horti’s in-house phytosanitary and scientist, Horti’s insurance plans give subscribers access to the brand’s network of gardening experts, who know how to bring even the saddest sapling back to life.
Rather than being nervous when they bring home a new houseplant or feeling helpless when leaves start to turn brown, we want people to feel confident and hopeful as they begin to understand their nature for nurturing,” says Puneet Sabharwal , CEO and founder of Horti. “We believe that houseplants are the opposite of throw-away culture — they’re long-term relationships. These plans are designed to help our community feel confident nurturing those connections for years to come.”
As for the plans themselves, both are intended to provide temporary support, primarily for new plant parents warming up to the whole “keep something else alive.” The first is the Plant Reassurance Plan, which starts at $5 per month and offers personalized advice from Horti’s plant stock each plant or flower you own, not just Horti’s. With a click on a photo you will receive a diagnosis and a series of instructions to bring your green beauty back to life.
The best plants for every room in your home:
You can sign up for the Plant Resurrection Plan for $10 per month, which includes personal treatment from the plant doctor and the promise of a plant replacement if the revival attempts don’t go according to plan – they just have to be bought from Horti.
You don’t have to worry about killing another houseplant. With Horti you can sleep well at night, knowing that your plants are healthy and happy. And if they aren’t, just call your friendly local plant doctor.
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